10 Ways to Read Your Community

I have the privilege of hanging out with missionaries, men and women who have learned how to exegete their communities in order to proclaim the gospel in contextualized and relevant ways. I also hang out with local church leaders, though, who often know far too little about the communities they serve. Here are ten ways […]

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Identifying Your Community Persona

Building an ideal customer profile is a common business practice whose goal is to identify the type or types of people the business caters to. This involves identifying needs, wants, pain points, and more. This type of study into the minds of their customers helps businesses to market more effectively and offer products and services […]

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Seven Ways to Love Your Community

Church leaders should love their churches where they are now, not where they wish their congregations could be in the future. That’s a given, or at least should be. But what about the community? Church leaders should love their communities as much as their churches. Granted, some churches are easier to love than others, and […]

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